MENU
JC GRAFIK STUDIO IS MY LATEST PERSONAL IDENTITY TRANSFORMATION, WHERE I HAVE ALLOWED MYSELF TO EXPERIMENT WITH DESIGN AND THE USE OF FORM AND FUNCTION IN WAYS THAT I HAVEN'T DONE SO BEFORE.
LOGO PROPORTIONS
THE ICON CREATED FOR MY INITIALS, WAS FIRST BASED ON THE FONT "MONT BLACK". I PROCEEDED TO USE THE GOLDEN RATIO TO DEVELOP ALL CURVES TO A PERFECT PROPORTION. I ALSO DECIDED TO USE A 60 DEGREE ANGLE IN ALL TERMINALS FOR A CONSISTENT SHARP ENDING.
TYPOGRAPHY
I DECIDED TO USE THE GOTHAM TYPEFACE BECAUSE OF ITS PERFECT GEOMETRY AND LARGE X-HEIGHT WHICH MAKES IT A VERY POPULAR FONT. IT ALSO HAS A WIDE SELECTION OF WEIGHTS THAT ARE VERY LEGIBLE IN DIFFERENT SIZES AT A DISTANCE.
COLOR THEME
BLUE PMS 293
BLACK 100%
WHITE 100%
I CHOOSE AS MY PRIMARY COLOR A MARINE BLUE WHICH IN COLOR
PSYCHOLOGY IS CALM, THOUGHTFUL, AND REPRESENTS A SENSE OF INNER REFLECTION. I LOVE THE CONTRAST AND ELEGANCE WHEN COMBINED WITH BLACK WHICH I TEND TO ALTERNATE WITH DEPENDING ON THE USE. FOR INSTANCE, MARINE BLUE IS USED AS THE DOMINANT COLOR FOR THE IDENTITY, BUT FOR PROMOTIONAL PIECES BLACK IS THE DOMINANT ONE.
"DON'T TRY TO BE ORIGINAL; JUST TRY TO BE GOOD."
— PAUL RAND