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ABOUT ME

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JULIO C FALU, MFA

HOMETOWN :

CAROLINA, PR

LOCATION :

ORLANDO / MIAMI, FL

EDUCATION :

GRAPHIC DESIGN

B.F.A. / M.F.A. 

 

EXPERIENCE :

COMMUNICATION SPECIALIST

GRAPHIC DESIGNER

DESIGN PROFESSOR

A CREATIVE GRAPHIC DESIGNER WITH EXPERIENCE IN THE FIELDS OF BRANDING, PRINT, AND INTERACTIVE DESIGN. PASSIONATE ABOUT CREATIVE EXPLORATION AND SEEKING GROWTH IN MY SKILLS AS A GRAPHIC DESIGNER BY INCREASING MY KNOWLEDGE OF THE DESIGN FUNDAMENTALS, AND CREATIVE STRATEGIES. MY FOCUS IS ON DEVELOPING EXCEPTIONAL DESIGNS THAT INCREASE BRAND AWARENESS AND COMMUNICATE CLEAR MESSAGES THAT CONNECT WITH THE AUDIENCE. I WORK WELL WITH LARGE TEAMS FROM DIFFERENT BACKGROUNDS ON COMPLEX PROJECTS, ALWAYS LOOKING FOR WAYS TO PUSH THE BOUNDARIES OF DESIGN WHILE MEETING PROJECT EXPECTATIONS AND MAINTAINING FUNCTIONALITY. 

 

LOOKING BACK AT MY LIFE, I WAS NATURALLY ATTRACTED TO GRAPHIC DESIGN BECAUSE IT INVOLVED TWO THINGS I LOVED: ART AND BUSINESS. IT GAVE ME A GREAT SENSE OF FULFILLMENT HAVING THE ABILITY TO CREATE ANYTHING VISUALLY AND HELP OTHERS COMMUNICATE THEIR VISIONS. IN THE LAST FEW YEARS, I HAVE FOUND MYSELF IN A PLACE OF CREATIVE EXPLORATION, SEEKING TO DEVELOP A PORTFOLIO THAT WILL SHOWCASE A MATURE BODY OF MY WORK. 

 

LEARNING AND MASTERING THE FUNDAMENTALS WAS NECESSARY TO FULFILL MY GOAL OF BECOMING AN EXCEPTIONAL DESIGNER. ONE OF MY GREATEST INSPIRATIONS IS THE AMERICAN GRAPHIC DESIGNER PAUL RAND, WHOM I MODELED MY CAREER APPROACH AFTER HIS QUOTE “DON'T TRY TO BE ORIGINAL; JUST TRY TO BE GOOD.” I ALSO DEVELOPED AN ADMIRATION FOR THE SIMPLICITY AND FUNCTION OF THE “SWISS STYLE” DESIGN AS WELL AS THE PRINCIPLES OF FORM FOLLOWING FUNCTION FROM THE “BAUHAUS THEORY”.

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